{"id":17799,"date":"2023-12-20T11:51:25","date_gmt":"2023-12-20T10:51:25","guid":{"rendered":"https:\/\/trivalis.fr\/?p=17799"},"modified":"2023-12-20T11:51:25","modified_gmt":"2023-12-20T10:51:25","slug":"le-reemploi-de-la-bouteille-en-verre-sur-grand-ecran","status":"publish","type":"post","link":"https:\/\/trivalis.fr\/le-reemploi-de-la-bouteille-en-verre-sur-grand-ecran\/","title":{"rendered":"Le r\u00e9emploi de la bouteille en verre sur grand \u00e9cran"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Dans le cadre de sa politique de r\u00e9duction des emballages, le syndicat d\u00e9partemental souhaite g\u00e9n\u00e9raliser <a href=\"https:\/\/trivalis.fr\/reduction-des-dechets\/reemploi-des-emballages\/\">le r\u00e9emploi des emballages<\/a>&nbsp;aupr\u00e8s des consommateurs vend\u00e9ens.&nbsp; <\/strong><!--more--><\/p>\n<p style=\"font-weight: 400;\">\u00c0 l&rsquo;heure o\u00f9 les enjeux \u00e9cologiques sont de plus en plus pr\u00e9occupants, le r\u00e9emploi des contenants en verre se pr\u00e9sente comme une solution efficace. Selon l\u2019ADEME, la consigne du verre am\u00e8ne une baisse de consommation de -79% d\u2019\u00e9nergie et de -51% d\u2019eau compar\u00e9 \u00e0 son recyclage.<\/p>\n<p style=\"font-weight: 400;\">C\u2019est ainsi qu\u2019en 2019, le syndicat Trivalis s\u2019est fix\u00e9 l\u2019objectif de toucher tous les acteurs de la grande distribution d\u2019ici 2025 afin que cette offre devienne un nouveau standard de consommation pour la population vend\u00e9enne.<\/p>\n<p style=\"font-weight: 400;\">Alors qu\u2019une vingtaine de petits magasins et producteurs sont d\u00e9j\u00e0 engag\u00e9s dans le r\u00e9seau de Bout\u2019 \u00e0 Bout\u2019, Trivalis, le D\u00e9partement de la Vend\u00e9e avec le soutien de l\u2019ADEME et Cit\u00e9o d\u00e9cident de mettre en place une solution de r\u00e9emploi sur l\u2019ensemble du territoire.<\/p>\n<p style=\"font-weight: 400;\">8470 casiers \u00e0 bouteilles sont financ\u00e9s et Bout\u2019 \u00e0 Bout\u2019 devient le prestataire officiel de ce d\u00e9ploiement.<\/p>\n<div class=\"wp-block-image\"><a href=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/Capture-decran-2023-12-13-a-15.55.30.jpg\"><img decoding=\"async\" class=\"wp-image-17801 size-medium aligncenter\" src=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/Capture-decran-2023-12-13-a-15.55.30-400x200.jpg\" alt=\"R\u00e9emploi des bouteilles en verre \" width=\"400\" height=\"200\" srcset=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/Capture-decran-2023-12-13-a-15.55.30-400x200.jpg 400w, https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/Capture-decran-2023-12-13-a-15.55.30-900x450.jpg 900w, https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/Capture-decran-2023-12-13-a-15.55.30-1536x769.jpg 1536w, https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/Capture-decran-2023-12-13-a-15.55.30-2048x1025.jpg 2048w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p>C\u2019est dans ce cadre que le premier automate a vu le jour en juillet 2023 au c\u0153ur du magasin Hyper U Les Herbiers. Aujourd\u2019hui, plus de 600 r\u00e9f\u00e9rences de produits liquides vendus en bouteilles sont r\u00e9employables et disponibles \u00e0 la vente.&nbsp;<\/p>\n<p style=\"font-weight: 400;\">Pour que ces bouteilles soient lav\u00e9es puis r\u00e9employ\u00e9es, elles doivent imp\u00e9rativement <strong>porter le pictogramme national&nbsp;: \u00ab&nbsp;Rapportez-moi pour r\u00e9emploi&nbsp;\u00bb<\/strong>.<strong> Le geste est simple, le consommateur rapporte ses bouteilles en magasin.<\/strong> Ce processus va permettre de redonner une seconde vie \u00e0 ces bouteilles.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\"><a href=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/logo-reseau-consigne-national-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-17805\" src=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/logo-reseau-consigne-national-1.png\" alt=\"Pictogramme pour inciter le r\u00e9emploi \" width=\"100\" height=\"137\" srcset=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/logo-reseau-consigne-national-1.png 730w, https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/logo-reseau-consigne-national-1-291x400.png 291w, https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/logo-reseau-consigne-national-1-655x900.png 655w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">Afin de sensibiliser et inciter les Vend\u00e9ens \u00e0 passer au r\u00e9emploi de la bouteille en verre, Trivalis lance une campagne de communication. Premi\u00e8re \u00e9tape de cette campagne, un spot qui sera diffus\u00e9 dans sept cin\u00e9mas vend\u00e9ens. Une version longue de ce film sera disponible d\u00e8s maintenant en cliquant ci-dessous ou en vous rendant sur notre <a href=\"https:\/\/www.youtube.com\/@SyndicatTrivalis\">cha\u00eene You Tube<\/a>.&nbsp;<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/8KY7ACoztwc?si=DM-r1NaFAGu6dkoJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\">&amp;amp;amp;amp;amp;amp;amp;amp;lt;span data-mce-type=\u00a0\u00bbbookmark\u00a0\u00bb style=\u00a0\u00bbdisplay: inline-block; width: 0px; overflow: hidden; line-height: 0;\u00a0\u00bb class=\u00a0\u00bbmce_SELRES_start\u00a0\u00bb&amp;amp;amp;amp;amp;amp;amp;amp;gt;\ufeff&amp;amp;amp;amp;amp;amp;amp;amp;lt;\/span&amp;amp;amp;amp;amp;amp;amp;amp;gt;<\/iframe><\/p>\n<p>D\u00e9couvrez \u00e9galement le spot radio actuellement en cours de diffusion sur de nombreuses antennes vend\u00e9ennes.&nbsp;<\/p>\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-17799-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/TRIVALIS-16776-CAMPAGNE-HIVER_reemploi.mp3?_=1\" \/><a href=\"https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/TRIVALIS-16776-CAMPAGNE-HIVER_reemploi.mp3\">https:\/\/trivalis.fr\/wp-content\/uploads\/2023\/12\/TRIVALIS-16776-CAMPAGNE-HIVER_reemploi.mp3<\/a><\/audio>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de sa politique de r\u00e9duction des emballages, le syndicat d\u00e9partemental souhaite g\u00e9n\u00e9raliser le r\u00e9emploi des emballages&nbsp;aupr\u00e8s des consommateurs vend\u00e9ens.&nbsp;<\/p>\n","protected":false},"author":25,"featured_media":17800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[379],"tags":[],"commune":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - 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